The Economics of Premature Ejaculation

It is Saturday. I tend to save the goofier stuff for the weekend. I think this more than qualifies.

I don't remember who sent this link to me. I do remember, however, that Tyler, Phil, JC, Brian, and Craig all declined it when I offered it for them to use on their blogs. So I should probably have let it go, too, or at least offered it to this guy. But, in the spirit of something or other, here it is:

From a recent issue of Men's Health:

In a four-week study of 1,587 men, researchers report that men who suffer from premature ejaculation (PE) had an average intravaginal ejaculatory latency time (IELT) of 1.8 minutes, compared to 7.3 minutes in men who did not.

The result of PE included

... subjective factors like sense of control, distress, and sexual satisfaction.

The article will appear in the premiere issue of The Journal of Sexual Medicine,

The journal readership encompasses health care professionals who embrace the study, diagnosis and/or treatment of the sexual health concerns of men and/or women including but not limited to scientists, biologists, endocrinologists, family practitioners, gynecologists, internists, neurologists, physiologists, psychiatrists, psychologists, sex therapists, urologists and other healthcare clinicians.

Challenge: What, if anything, does this have to do with economics???? Something about the rate of time preference? Something about concentric indifference curves/circles and the "bliss point"?